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We've established that a to-play EVE could potentially be viable, but this week I'd like to take the debate one step further and ask whether EVE is actually doing the right thing with its current subscription model. Subscriptions may no longer appear to be the dominant business model in the MMO landscape, but they have some major advantages that are rapidly becoming apparent as more and more games drop their monthly fees. The sale of cosmetic enhancements will only net so much money, and if a game expands into selling convenience items that circumvent grind, there's a strong financial incentive to develop grindy gameplay and then sell shortcuts. This produces a conflict of interest between developing fun eve isk games and making money that isn't present with the subscription model.
