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Steefel optimism about LOTRO Gold future stems from the Asian launches, the return of Tolkien to the cinemas with Guillermo Del Toro forthcoming Hobbit movie, and Turbine determination to bring the game to new markets.
He expects the game will need to move beyond a standard subscription model in the long run. This is a franchise that is going to continue for years and years and years, and there is no way that the singular, monolithic, USD 14.95 a month subscription model is going to last for years and years and years all by itself... it has to change.
Steefel also gave the clearest indication yet that Turbine in-development console game is a version, or extension, of Lord of the Rings Online.
