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Players can now download Guild Wars Gold games and accessories from right inside the game, and the digital distribution will enable this content to be used immediately, without the need for downloads or CD installation. The store is initially selling Guild Wars and Guild Wars FactionsTM games, as well as additional character slots, the item most-requested by Guild Wars players, which can now be purchased and immediately used on existing Gw gold player accounts."Guild Wars Gold and Guild Wars Factions are the first NCsoft games to be integrated into PlayNC, the NCsoft online store, through a user-friendly in-game purchase option," said Dorothy Ferguson, VP of sales and marketing for NCsoft North America. "Instant access to purchases gives gamers the stuff they want, without a wait, wrapped in a great shopping experience inside the game."Guild Wars, an instant bestseller worldwide upon its release, and Guild Wars Factions, the number one game in both North America and Europe earlier this year, are global online roleplaying games.