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MMORPG's Michael Bitton got a chance to catch up with Turbine's Executive Director of Communications Adam Mersky and LOTRO Executive Producer Kate Paiz to discuss today's big announcement that The Lord of the Rings Online would be re-launching as a hybrid -to-Play game.
As I'm sure many of you read this morning, Turbine has announced that The Lord of the Rings Online will be going to Play. The F2P re-launch of LOTRO is set for this Fall in both North America and Europe (Codemasters will run the European version), and a beta test phase is set to begin in a little over a week on June 16th. Naturally, many of you have tons of questions about the dramatic shift, and we got a chance to catch up with Turbine's Executive Director of Communications Adam Mersky as well as LOTRO Executive Producer (formerly Senior Producer on DDO) Kate Paiz to get you some answers.
I asked Kate about what went into making this decision for LOTRO, and she responded that one major factor was the runaway success of the re-launch of Dungeons & Dragons Online, which resulted in "a significant uplift In player participation, in interested in the title, and in activity community participation." Turbine looked at that and basically decided that it was really a no brainer for LOTRO given all the aforementioned benefits, and of course, this change results in making the game much more accessible to many more players.
