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What is important about the addition of a wide, expansive land in LotRO is that it appeals to a wholly under served type of MMO player: the explorer. An open and vast country like Rohan offers an almost wild west kind of appeal. It is an untamed land that begs for exploration or at the very least travel. Lord of the Rings online gold is also very important.
Open warfare
I have mentioned PvP and the open lands of Rohan, which brings us to the inevitable discussion of open PvP. To do this, however, Turbine would need to readjust its method of creating a PvP character - potentially making it more robust. While I do not claim that such a change could be preferable, I do know plenty of people who would become considerably more interested in LotRO if it were to expand the monsters side of play into something, well, more.
In Rohan, evil forces are beginning to roam the lands. Now, these could be AI controlled creatures, but if they were players it would be so much more exciting. Not all of the roving war bands need to be players, but why not allow it? PvMP would get a nice shot in the arm while keeping the game well within the realm of acceptable Talkie lore. Now, as for the actual implementation, I can not really offer any suggestions. I am no developer and thus I do not make magic happen; especially when it comes to the kind of programming and number crunching something like this likely involves.
Still, I think it is a wonderful idea and if made into reality would easily attract several new players into LotRO.