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Sony reckons that World of Warcraft's success will eventually be dwarfed by an MMO that caters to the Facebook crowd.
Speaking to VideoGamer.com to mark the ten year anniversary of Sony's EverQuest, lead designer Ryan Barker said that the game to knock Blizzard's Warcraft, which enjoys an eye-watering 11.5 million monthly subscribers and is currently the world's largest MMORPG, off its throne may be "something totally different that we haven't even thought of yet".
He said: "At some point someone will dwarf those numbers with a game. If we can get passed some of the barriers that are keeping people from playing with their friends, just because their friends happened to start the game before they did, and maybe started on a different server or whatever, if we can start to get rid of some of those social blocks, I think it can get even better."
Barker, who admits he is "constantly thinking" about what shape this all-conquering MMO might be, suggested social networking site Facebook as inspiration, saying "Facebook doesn't care how long you've been on Facebook".