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In a speech given at today's DICE Summit (Design, Innovate, Communicate, Entertain), BioWare's Greg Zeschuk called Blizzard's World of Warcraft the "touchstone" for Star Wars: The Old Republic and for Bioware. WoW has "established the standards" for MMOs today and breaking those standards is "pretty dumb", according to Zeschuk.
"Bigger does work. Big has worked and frankly, WoW is the biggest. On a pure revenue basis it's probably the biggest game ever by a country mile. It generates so much revenue it's an incredible international business unto itself. How do we compete with that? It's an interesting challenge.
"In some ways they [Blizzard] cracked this market wide open. Obviously Star Wars is a very big licence and it's something that when done right - and it's something we did right with KOTOR (Knights of the Old Republic) years ago - it's an incredible force multiplier on your efforts. We've added things so that anyone that plays it knows it's a BioWare game.
