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Consumers are more likely to make emotional instead of objective assessments when the outcomes are closer to the Runescape Gold present time than when they are further away in the future.
When do consumers rely more on their feelings than objective assessments? And how does the proximity of the decision outcome influence consumer decision-making? For example, when looking for an apartment to rent, some consumers may decide which apartment to rent only a week before moving in, while others may decide several months in advance.
In one study, college students were asked to imagine that they were about to graduate, had found a well-paying job, and were looking for an apartment to rent after graduation. They were then given a choice between an apartment that appeals more to their feelings, a smaller, prettier apartment with better views and an option that is objectively better, a bigger, more conveniently located apartment. Compared to college juniors and those who imagined graduating a year later, college seniors and those who imagined graduating and moving into an apartment next month were more likely to choose the former option.
When we buy something on the internet we always see the comments of the other buyers. If there are so many good comments, we must be more likely to buy it. So we can see the consumers are easily being effect by the comments.
