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Creating content for most MMOs is a fairly simple task to understand. You take your setting, and you develop quest and dungeon content for the various level tracks throughout your game. It is a time consuming process, but it is a relatively easy one to map out.
In the case of a sandbox game like EVE Online, on the other hand, the waters get a little bit murkier. The goal of any sandbox game is to create an environment for players to interact with, but on the whole, leave the bulk of the action in the hands of the individual player.
We want to create an immersive back story, establishing the setting for the characters that allows for player interactions, said CCP Tony Gonzales, the man in charge of the EVE Online IP during a presentation at this past EVE Fan Fest. It is from these interactions that EVE Online derives most of its overall tone.
Part of that job is to identify the overall themes of the game and the overall theme of the game is most heavily influenced by eve isk fashioned human nature.
