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While discussions of the biggest massively multiplayer online game efforts in recent years are likely to center around World of Warcraft and its 9 million subscribers, it is by no means alone in its good fortune. One of the bigger success stories that doesn't get covered much on gaming-specific sites is Habbo Hotel. The social-networking service crosses the appeal of MySpace with games and customizable avatars into a cocktail that has attracted more than 80 million registered users in its seven-year history (mostly teenagers). Habbo Coins sports roughly 7.5 million unique visitors every month--roughly 2 million more than the population of Finland, where its developer, Sulake Corporation, is based. Last year, it made $50 million in sales of virtual furniture and other items for users.
